Tag Archives: Social media

Social Media Survey (Chapter 9)

If you need an additional survey instrument for a student assignment, group project, in-class discussion, or testing, here is one about social media. It can be used to discuss measurement methods presented in Chapter 9 Social Media Survey Suggested Activities: … Continue reading

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SPSS Data – Social Media (Chapter 8)

If you need an additional data set for Chapter 8 for the Dealing with Data section, for a student assignment, group assignment or testing, here is a SPSS data set about usage of social media. It was created by a … Continue reading

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Social Media Study (Chapter 3)

Suppose you are the marketing research manager for a retail store, such as The Gap. Access this Sprout Social Media Index study produced by Sprout Social. Discussion Questions: Discuss the Consumer Engagement Index on page 7 for the retail category … Continue reading

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