Tag Archives: Secondary data

Body Image Survey (Chapter 3)

This survey about body image would be an interesting way to introduce Chapter 3 or to generate a discussion. It would also be good to use for a review of the chapter concepts through an assignment. The survey was created … Continue reading

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Pizza Survey (Chapter 3)

To introduce Chapter 3 or to generate a discussion you may want to show students this survey about pizza consumption. You may also use it for a review of the chapter concepts through an assignment. Pizza Survey For these discussions, … Continue reading

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Jeans Survey (Chapter 3)

To introduce Chapter 3 or to generate a discussion you may want to show the students this survey about jeans. You could also use it as a group assignment or even an individual assignment. The goal is to get students … Continue reading

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What is Marketing Research? (Chapter 3)

Tony Mirano presents the topic “What is Marketing Research?” in this Marketing Brief. This is an excellent introductory video for Chapter 3 because students have already learned some basic concepts about marketing research. Discussion Questions. Why do companies conduct marketing … Continue reading

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Primary and Secondary Data (Chapter 3)

Here is a good video that explains the differences between primary and secondary data. He also talks about exploratory and conclusive research. Comparing Secondary & Primary Data Video Discussion Questions and Activities: Create a table that has four columns. The … Continue reading

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Data Mining and Netflix (Chapter 2)

Companies have huge amounts of data and will often engage in data mining to accomplish various corporate goals. Netflix is a good example of how companies use data mining. Resources: Advertising Age Article about Data Mining at Netflix Interview with … Continue reading

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