Tag Archives: Qualitative research

Asking Why? (Chapter 4)

Here is an interesting video I just happened to come across. It would be excellent for Chapter 4 when discussing interview techniques and trying to uncover why people think or act as they do. Market Research Interview – Asking Why? … Continue reading

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Jeans Survey (Chapter 4)

If you need an additional survey for Chapter 4 for a student assignment, group task, or testing, here is a survey. It is about purchasing of jeans and was created by a college student. Jeans Survey Suggested Activities You are … Continue reading

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Shopping Insights (Chapter 5)

Here is a qualitative research video. CiResearch filmed a shopper as he went through the store then after he finished asked him to narrate what he was doing and why. Discussion Questions: What are the advantages of using this type … Continue reading

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Delivering Bad Research News (Chapter 4)

Here is an excellent article from Quirk’s Marketing Research Media that can be used with Chapter 4 and Chapter 14. The article presents information about qualitative research and what happens when the desired results are not obtained. The article can … Continue reading

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Pizza Survey (Chapter 4)

If you need an additional survey for Chapter 4 for a student assignment, group task, or testing, here is a survey. It is about eating pizza and was created by a college student. Pizza Survey Suggested Activities You are asked … Continue reading

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Videos for Chapter 4

Here are some videos that you can use in teaching the concepts of Chapter 4. Qualitative Research – the speaker presents an overview of qualitative research discussing three primary methods. Projective Techniques – this video explains the nature of projective … Continue reading

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Qualitative vs. Quantitative Data (Chapter 2)

For Chapter 2, you may want to use this video that explains the difference between qualitative and quantitative data. It can be used with the Dealing with Data section of the chapter or to help students understand the difference between … Continue reading

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