Category Archives: Chapter14

SPSS Data Set – Pizza (Chapter 14)

If you need an additional data set for Chapter 14 for a student assignment, group task, or testing, here is a SPSS data set. The exercise involves analyzing the data and creating appropriate graphs.  The survey is about pizza consumption … Continue reading

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Writing a High Impact Report (Chapter 14)

Here is an excellent article from Quirk’s blog about how to write a high-impact marketing research report. The key, according to Jim Kraus (author) is to use storytelling. Here is a link to some PowerPoint slides that you can use … Continue reading

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SPSS Data Set – Starbucks (Chapter 14)

If you need an additional data set for Chapter 14 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about Starbucks and was created by a … Continue reading

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Delivering Bad Research News (Chapter 4)

Here is an excellent article from Quirk’s Marketing Research Media that can be used with Chapter 4 and Chapter 14. The article presents information about qualitative research and what happens when the desired results are not obtained. The article can … Continue reading

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