Category Archives: Chapter11

Questionnaire Design – Teaching with Student Samples (Chapter 11)

Below are some student surveys that were created for a Digital Marketing class to teach students how to conduct online surveys. These surveys can be used for Chapter 11. They can be used in class for discussion via overhead projection, … Continue reading

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Survey – Starbucks (Chapter 11)

If you need an additional survey for Chapter 11 for a student assignment, group task, or testing, here is a Starbucks survey It was created by a college student. Starbucks Survey Suggested Activities and Questions: Identify each question in terms … Continue reading

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Humanizing Surveys (Chapter 11)

Here is an excellent article from Quirk’s about humanizing surveys. Questions have a tendency to be too academic, professional, and difficult to understand, according to the author (Annie Pettit). I have also prepared PowerPoint slides with the figures and tables … Continue reading

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Pizza Survey (Chapter 11)

If you need an additional survey for Chapter 11 for a student assignment, group task, or testing, here is a survey. It is about eating pizza and was created by a college student. Pizza Survey Suggested Activities: Classify each question … Continue reading

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Videos for Chapter 11

Sir Humphrey Appeby demonstrates the concept of leading questions. It is a humorous approach that I believe your students will enjoy. The second video highlights 10 steps to designing a questionnaire. Videos: Leading Questions 10-Step Guide to Questionnaire Design Discussion … Continue reading

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