Category Archives: Chapter05

SPSS Data Set – Fast Food (Chapter 5)

The Dealing with Data exercise in Chapter 5 covers frequency counts, means, and cross-tabulations. The attached data set about fast food restaurants and exercise can be used for an additional assignment. Fast Food SPSS Data Fast Food Survey Suggested Activities: … Continue reading

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Body Image Survey (Chapter 5)

If you need an additional assignment or group activity for Chapter 5, here is a survey about body image. Students can explore how the study could be done using observation research rather than a survey methodology. This assignment will be … Continue reading

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Fast Food Survey (Chapter 5)

If you need an additional assignment or group activity for Chapter 5, here is a survey about eating at fast foods and exercise. Students can explore how the study could be done using observation research rather than a survey methodology. … Continue reading

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Starbucks Survey (Chapter 5)

If you need an additional assignment or group activity for Chapter 5, here is a survey about Starbucks. Students can explore how the study could be done using observation research rather than a survey methodology. This Starbucks survey can be … Continue reading

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Brainwaves (Chapter 5)

Here is an excellent article students should find interesting. It discusses the use of brain waves to evaluate advertising and includes a video as well as a graphic showing the results of a brain wave. Discussion Questions: What did you … Continue reading

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SPSS Data Set – Jeans (Chapter 5)

If you need an additional data set for Chapter 5 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about purchasing jeans and was created by … Continue reading

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Jeans Survey (Chapter 5)

If you need an additional assignment or group activity for Chapter 5, here is a survey about purchasing of jeans. Students can explore how the study could have been done using observation research rather than a survey methodology. This jeans … Continue reading

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