Category Archives: Chapter04

Coca-Cola Life (Chapter 4)

In this video, a group of students conducted both primary and secondary research for Coca-Cola Life as a student project. They conducted two focus groups, which could generate a good class discussion or be used as an assignment. Discussion Questions: … Continue reading

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Body Image Survey (Chapter 4)

If you need an additional survey for Chapter 4 for a student assignment, a group task, or even for testing, this survey about body image can be used. Body Image Survey Suggested Activities: Review the body image survey. Suppose you … Continue reading

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SPSS Data Set – Body Image (Chapter 4)

The Dealing with Data exercise in Chapter 4 covers frequency counts, means, and recoding. The attached data set about body image can be used for an additional assignment. Body Image SPSS Data Body Image Survey Suggested Activities: Run a frequency … Continue reading

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SPSS Data Set – Fast Food (Chapter 4)

The Dealing with Data exercise in Chapter 4 covers frequency counts, means, and recoding. The attached data set about fast food restaurants and exercise can be used for an additional assignment. Fast Food SPSS Data Fast Food Survey Suggested Activities: … Continue reading

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Fast Food Survey (Chapter 4)

If you need an additional survey for Chapter 4 for a student assignment, a group task, or even for testing, this survey about eating at fast food restaurants and exercise can be used. Fast Food Survey Suggested Activities: Review the … Continue reading

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Starbucks Survey (Chapter 4)

If you need an additional survey for Chapter 4 for a student assignment, group task, or testing, here is a survey about Starbucks. Starbucks Survey Suggested Activities: Review the Starbucks survey. Suppose you have been asked to plan a focus … Continue reading

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Asking Why? (Chapter 4)

Here is an interesting video I just happened to come across. It would be excellent for Chapter 4 when discussing interview techniques and trying to uncover why people think or act as they do. Market Research Interview – Asking Why? … Continue reading

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