Category Archives: Chapter02

Body Image Survey (Chapter 2)

This survey about Body Image can be used to introduce Chapter 2, or for some type of individual or group assignment. Body Image Survey Suggested Questions and Activities: After reviewing this survey, how can it be used in exploratory research? … Continue reading

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Starbucks Survey (Chapter 2)

This survey about Starbucks can be used to introduce Chapter 2, or for some type of individual or group assignment. Starbucks Survey Suggested Questions and Activities: After reviewing this survey, how can it be used in exploratory research? Could this … Continue reading

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Fast Food Survey (Chapter 2)

This survey about Fast Food can be used to introduce Chapter 2, or for some type of assignment. Fast Food Survey Suggested Questions and Activities: After reviewing the fast food survey, how can it be used in exploratory research? Could … Continue reading

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Hypothesis and P-Value (Chapter 2)

This video uses animation to explain the concept of hypothesis testing and p-value. Discussion Questions: What is the null hypothesis? Explain the null hypothesis in terms of the average weight of peanuts. What is the alternative hypothesis? Explain the alternative … Continue reading

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Jeans Survey (Chapter 2)

To introduce Chapter 2 or to generate a discussion you may want to show the students this survey about jeans. You could also use it as a group assignment or even an individual assignment. The goal is to get students … Continue reading

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Qualitative vs. Quantitative Data (Chapter 2)

For Chapter 2, you may want to use this video that explains the difference between qualitative and quantitative data. It can be used with the Dealing with Data section of the chapter or to help students understand the difference between … Continue reading

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Data Mining and Netflix (Chapter 2)

Companies have huge amounts of data and will often engage in data mining to accomplish various corporate goals. Netflix is a good example of how companies use data mining. Resources: Advertising Age Article about Data Mining at Netflix Interview with … Continue reading

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