Category Archives: Chapter01

Videos for Chapter 1

Here are 3 videos you could use for Chapter 1. Marketing Research in Today’s Cross-Platform World – Produced by the American Marketing Association, good video to show how multiple platforms changed marketing research. (1:46) Future of Marketing Research – This … Continue reading

Posted in Chapter01 | Tagged , | Leave a comment

Pizza Survey (Chapter 1)

To introduce Chapter 1 or to generate a discussion you may want to show the students this pizza survey. You could also use it as a group assignment or even individual assignment. The goal is to get students to think … Continue reading

Posted in Chapter01 | Tagged , , , | Leave a comment

Segmentation Methodologies (Chapter 1)

If you are using this book for a graduate course you may find this article from Quirk’s very useful to engage students in methodologies companies use for segmentation. For an undergraduate course, the information can highlight why marketing research is … Continue reading

Posted in Chapter01 | Tagged | Leave a comment