Category Archives: Chapter01

Starbucks Survey (Chapter 1)

You may find this survey about Starbucks useful for Chapter 1. It can be used during your lecture to illustrate the concepts in the chapter or as assignment in class or as an individual assignment for students to apply the … Continue reading

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Fast Food Survey (Chapter 1)

As you introduce the concept of Marketing Research in Chapter 1 you may find this survey about fast food useful. It can be used to encourage students to think about research and apply the concepts introduced in Chapter 1. Fast … Continue reading

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Body Image Survey (Chapter 1)

For Chapter 1 you may want students to look at this survey about body image that was created by two students. It can be used in your class lecture, for an in-class assignment, or an outside assignment. The goal is … Continue reading

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Careers/Salaries in Marketing Research (Chapter 1)

Here is an excellent blog entry from Quirk’s Marketing Research Media highlighting various career opportunities in marketing research. Students who have an interest in marketing research may want a copy. The article can also be used to launch Chapter 1 … Continue reading

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Customer Surveys (Chapter 1)

Quirk’s had an interesting article by David Trice entitled “Why conventional customer surveys create a false sense of security.” I found it interesting and thought it might be a good way to introduce marketing research. It could stimulate a discussion … Continue reading

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Wall Street Journal Graphs

The Wall Street Journal has created some very fascinating graphs and placed them on Pinterest. While few deal directly with Marketing Research, they can be shown to students as an illustration of how to be creative with graphs. Wall Street … Continue reading

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Jeans Survey (Chapter 1)

To introduce Chapter 1 you may want to use this survey about jeans. It can be used in your class lecture, for an in-class group assignment or discussion, or an outside assignment that is turned in later. The goal is … Continue reading

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