Fast Food Survey (Chapter 3)

This survey is about eating at fast food restaurants as well as exercising. It would be an interesting way to introduce Chapter 3 or to generate a discussion. It would also be good to use for a review of the chapter concepts through an assignment.

Fast Food Survey

  1. Would the data collected from this survey be primary or secondary data? Why?
  2. After reviewing the survey, identify two different companies that could use the data from this survey. Pick companies in different industries. Explain how it could be used by each. (Refer to the “Keys Uses of Secondary Data” section of Chapter 3)
  3. Look at Figure 3.3. Discuss each issue as it would relate to the accuracy of this data set.

About Dr. Ken Clow

Co-author of textbook.
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