This survey about Starbucks would be an interesting way to introduce Chapter 3 or to generate a discussion. It would also be good to use for a review of the chapter concepts through an assignment.
- Under what circumstances could data collected through this survey be primary data? Explain.
- Under what circumstances could data collected through this survey be secondary data? Explain.
- After reviewing the survey, describe how a local Starbucks could use the results? (Refer to the “Keys Uses of Secondary Data” section of Chapter 3)
- Look at Figure 3.3. Discuss each issue as it would relate to the accuracy of this data set.