Pizza Survey (Chapter 3)

To introduce Chapter 3 or to generate a discussion you may want to show students this survey about pizza consumption. You may also use it for a review of the chapter concepts through an assignment.

Pizza Survey

For these discussions, assume you are the local Johnny’s Pizza operation with 15 stores and you purchase data from the two students that created this survey and collected the data.

  1. Would this be primary or secondary data? Why?
  2. What would be the advantages to Johnny’s Pizza in purchasing this data set from these students rather than collecting new data?
  3. Look at Figure 3.3. Discuss each issue as it would relate to this data set.
  4. Examine the “Key Uses of Secondary Data” presented in the chapter. Which key uses could these data be used for? Explain how.

About Dr. Ken Clow

Co-author of textbook.
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