Monthly Archives: October 2015

SPSS Data Exercise – Body Image (Chapter 3)

Chapter 3 Dealing with Data asks students to create a data file from a survey. This survey about “Body Image” can be used for an assignment, or even for testing. Body Image Survey Exercise: Create a SPSS file for data … Continue reading

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Body Image Survey (Chapter 3)

This survey about body image would be an interesting way to introduce Chapter 3 or to generate a discussion. It would also be good to use for a review of the chapter concepts through an assignment. The survey was created … Continue reading

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Pizza Survey (Chapter 3)

To introduce Chapter 3 or to generate a discussion you may want to show students this survey about pizza consumption. You may also use it for a review of the chapter concepts through an assignment. Pizza Survey For these discussions, … Continue reading

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Mobile Messaging Experiment (Chapter 7)

OtherLevelsHolding, Ltd conducted a study entitled “2015 Retail Mobile Message Study.”  The company conducted a field experiment with 5 groups. Access the pdf then answer the following questions. Discussion Questions and Exercises On page 5, the five test groups are … Continue reading

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Body Image Survey (Chapter 2)

This survey about Body Image can be used to introduce Chapter 2, or for some type of individual or group assignment. Body Image Survey Suggested Questions and Activities: After reviewing this survey, how can it be used in exploratory research? … Continue reading

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Starbucks Survey (Chapter 2)

This survey about Starbucks can be used to introduce Chapter 2, or for some type of individual or group assignment. Starbucks Survey Suggested Questions and Activities: After reviewing this survey, how can it be used in exploratory research? Could this … Continue reading

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Fast Food Survey (Chapter 2)

This survey about Fast Food can be used to introduce Chapter 2, or for some type of assignment. Fast Food Survey Suggested Questions and Activities: After reviewing the fast food survey, how can it be used in exploratory research? Could … Continue reading

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