You may find this survey about Starbucks useful for Chapter 1. It can be used during your lecture to illustrate the concepts in the chapter or as assignment in class or as an individual assignment for students to apply the concepts from the chapter.
- After reviewing the Starbucks survey, which function do you think the survey would serve – exploratory, descriptive, diagnostic, or predictive? Why?
- Would this be applied or basic research? Why?
- Look at Figure 1.6. In which category would you place this research? Why?
- How could Starbucks use the information obtained from this survey? Be specific.