Daily Archives: September 28, 2015

Starbucks Survey (Chapter 1)

You may find this survey about Starbucks useful for Chapter 1. It can be used during your lecture to illustrate the concepts in the chapter or as assignment in class or as an individual assignment for students to apply the … Continue reading

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Fast Food Survey (Chapter 1)

As you introduce the concept of Marketing Research in Chapter 1 you may find this survey about fast food useful. It can be used to encourage students to think about research and apply the concepts introduced in Chapter 1. Fast … Continue reading

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