Careers/Salaries in Marketing Research (Chapter 1)

Here is an excellent blog entry from Quirk’s Marketing Research Media highlighting various career opportunities in marketing research. Students who have an interest in marketing research may want a copy. The article can also be used to launch Chapter 1 and the careers students can pursue in research. You may also want to combine this article with Quirk’s 2015 salary survey.

About Dr. Donald Baack

Co-author of textbook.
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