Daily Archives: September 23, 2015

Body Image Survey (Chapter 1)

For Chapter 1 you may want students to look at this survey about body image that was created by two students. It can be used in your class lecture, for an in-class assignment, or an outside assignment. The goal is … Continue reading

Posted in Chapter01 | Tagged | Leave a comment

Careers/Salaries in Marketing Research (Chapter 1)

Here is an excellent blog entry from Quirk’s Marketing Research Media highlighting various career opportunities in marketing research. Students who have an interest in marketing research may want a copy. The article can also be used to launch Chapter 1 … Continue reading

Posted in Chapter01 | Tagged | Leave a comment