Monthly Archives: September 2015

Starbucks Survey (Chapter 1)

You may find this survey about Starbucks useful for Chapter 1. It can be used during your lecture to illustrate the concepts in the chapter or as assignment in class or as an individual assignment for students to apply the … Continue reading

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Fast Food Survey (Chapter 1)

As you introduce the concept of Marketing Research in Chapter 1 you may find this survey about fast food useful. It can be used to encourage students to think about research and apply the concepts introduced in Chapter 1. Fast … Continue reading

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Body Image Survey (Chapter 1)

For Chapter 1 you may want students to look at this survey about body image that was created by two students. It can be used in your class lecture, for an in-class assignment, or an outside assignment. The goal is … Continue reading

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Careers/Salaries in Marketing Research (Chapter 1)

Here is an excellent blog entry from Quirk’s Marketing Research Media highlighting various career opportunities in marketing research. Students who have an interest in marketing research may want a copy. The article can also be used to launch Chapter 1 … Continue reading

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Hypothesis Testing (Chapter 12)

I found this set of 6 videos on hypothesis testing and thought it may be of value to you, especially if you are teaching online. The are narrated by Mike Carmody. He discusses the concept of hypothesis testing then presents … Continue reading

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Measurement Scales (Chapter 9)

This short video is very good at explaining the four types of measurement scales. Exercise: As you watch the video, write down the characteristics of each scale. Identify two variables that can be measured with each scale not mentioned in … Continue reading

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