Monthly Archives: May 2015

Customer Surveys (Chapter 1)

Quirk’s had an interesting article by David Trice entitled “Why conventional customer surveys create a false sense of security.” I found it interesting and thought it might be a good way to introduce marketing research. It could stimulate a discussion … Continue reading

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Choosing the Right Test (Chapter 13)

A challenging task for students is deciding which statistical test to use. This video by Statistical Learning Centre provides good information on how to make that choice. Questions: In choosing the appropriate test, what three questions should you ask? What … Continue reading

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