Instead of lecturing, sometimes it is helpful sometimes to use a video in class. Also, if you are teaching an online course, these videos can be used to reinforce the content of Chapter 9.
Discussion Questions or Exercises:
- Watch the first video. Identify the characteristics of each scale. Identify two examples of each scale not in the video or in your textbook.
- After you watch the second video, create a short survey about the university you attend using all four types of scales. Do not use the same questions that are in the video. Construct at least 2 questions for each scale type.