Videos for Chapter 9

Instead of lecturing, sometimes it is helpful sometimes to use a video in class. Also, if you are teaching an online course, these videos can be used to reinforce the content of Chapter 9.

Discussion Questions or Exercises:

  1. Watch the first video. Identify the characteristics of each scale. Identify two examples of each scale not in the video or in your textbook.
  2. After you watch the second video, create a short survey about the university you attend using all four types of scales. Do not use the same questions that are in the video. Construct at least 2 questions for each scale type.

About Dr. Donald Baack

Co-author of textbook.
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