Monthly Archives: February 2015

Asking Why? (Chapter 4)

Here is an interesting video I just happened to come across. It would be excellent for Chapter 4 when discussing interview techniques and trying to uncover why people think or act as they do. Market Research Interview – Asking Why? … Continue reading

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SPSS Data Set – Jeans – Exercise 1 (Chapter 9)

If you need an additional data set for Chapter 9 for the Dealing with Data section, for a student assignment, group task, or testing, here is a SPSS data set. It is about purchasing jeans. The survey is also provided. … Continue reading

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Videos for Chapter 9

Instead of lecturing, sometimes it is helpful sometimes to use a video in class. Also, if you are teaching an online course, these videos can be used to reinforce the content of Chapter 9. Rating Scales in Surveys, Part 1 … Continue reading

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Jeans Survey (Chapter 9)

If you need an additional survey instrument for a student assignment, group project, in-class discussion, or testing, here is one about the purchasing of jeans. It can be used to discuss measurement methods presented in Chapter 9 Jeans Survey Suggested … Continue reading

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