Monthly Archives: January 2015

SPSS Data Set – Jeans (Chapter 8)

If you need an additional data set for Chapter 8 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about the purchasing of jeans and was … Continue reading

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Case Studies (Chapter 3)

Audience Impact Research provides a few case studies that might be useful for your class. You can use them to illustrate secondary research, Chapter 3. You can use them to discuss research methodologies and the various types of research. If … Continue reading

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Jeans Survey (Chapter 8)

If you need an additional survey for Chapter 8 for a student assignment, group task, or testing, here is a survey. It is about purchasing jeans and was created by a college student. Jeans Survey Review the jeans survey for … Continue reading

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Wall Street Journal Graphs

The Wall Street Journal has created some very fascinating graphs and placed them on Pinterest. While few deal directly with Marketing Research, they can be shown to students as an illustration of how to be creative with graphs. Wall Street … Continue reading

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2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 740 times in 2014. If it were a cable car, it … Continue reading

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