Monthly Archives: November 2014

New Product Study by Nielsen (Chapter 8)

Nielsen conducted a global new product study entitled “Every Breakthrough Product Needs an Audience.” Review the survey methodology on page 3 and page 21 of the document. Discussion Questions: What is your initial reaction to the methodology used by Nielsen? … Continue reading

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SPSS Data Set – Jeans (Chapter 7)

If you need an additional data set for Chapter 7 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about purchasing jeans and was created by … Continue reading

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SPSS Data Sets – Jeans (Chapter 6)

If you need an additional data set for Chapter 6 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about purchasing jeans and was created by … Continue reading

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Jeans Survey (Chapter 6)

If you need an additional assignment or group activity for Chapter 6, here is a survey about purchasing of jeans. Students can investigate various aspects of survey research as it relates to this questionnaire. Open and print this Jeans Survey … Continue reading

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