Monthly Archives: June 2014

Writing a High Impact Report (Chapter 14)

Here is an excellent article from Quirk’s blog about how to write a high-impact marketing research report. The key, according to Jim Kraus (author) is to use storytelling. Here is a link to some PowerPoint slides that you can use … Continue reading

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SPSS Data Set – Starbucks (Chapter 14)

If you need an additional data set for Chapter 14 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about Starbucks and was created by a … Continue reading

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SPSS Data Set – Starbucks (Chapter 13)

If you need an additional data set for Chapter 13 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about Starbucks and was created by a … Continue reading

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SPSS Data Set – Starbucks (Chapter 12)

If you need an additional data set for Chapter 12 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about Starbucks and was created by a … Continue reading

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SPSS Data Set – Starbucks (Chapter 12)

If you need an additional data set for Chapter 12 for the Dealing with Data section, for a student assignment, group task, or testing, here is a new SPSS data set. It is about Starbucks and was created by a … Continue reading

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Questionnaire Design – Teaching with Student Samples (Chapter 11)

Below are some student surveys that were created for a Digital Marketing class to teach students how to conduct online surveys. These surveys can be used for Chapter 11. They can be used in class for discussion via overhead projection, … Continue reading

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Survey – Starbucks (Chapter 11)

If you need an additional survey for Chapter 11 for a student assignment, group task, or testing, here is a Starbucks survey It was created by a college student. Starbucks Survey Suggested Activities and Questions: Identify each question in terms … Continue reading

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