SPSS Data Set – Body Image (Chapter 10)

If you need an additional data set for Chapter 10 for a student assignment, group task, or testing, here is a SPSS data set. The exercise involves obtaining descriptive data and graphing the results.  The survey topic is body image. The survey is also provided.

Body Image SPSS Data
Body Image Survey

Suggested Activities:

  1. Obtain frequency counts for Questions 5 to 7. Create an appropriate graph for each question.
  2. Obtain a frequency count for the items in Question 8. Create a graph with the percent who ranked each magazine as number 1,  most liked.
  3. Obtain means for Questions 9 to 23. Create two bar graphs. Place half of the items on one, the other half on the other.
  4. Obtain a frequency count for Questions 24 and 25. For each question, create a new variable with 4 or 5 categories. Graph each question using the categorical data.
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Cronbach Alpha – Fast Food Data (Chapter 10)

If you need an additional data set for Chapter 10 that deals with Cronbach alpha reliability, this data set can be used. It was created by a college student and examines fast food, exercise and diet. The survey is also provided.

Fast Food SPSS Data
Fast Food Survey

Suggested Activities: (Assume for the sake of this assignment that the items in Question 10 are part of an importance scale.)

  1. Run a Cronbach alpha reliability test in SPSS of Questions 1,2, 5, 6, 7, and 8. Be sure to request the score if each item is deleted. What is the Cronbach alpha score for the 6-item scale? Can the Cronbach alpha score be improved by dropping one of the items? If so, which item should be dropped and what will be the new Cronbach alpha score? Why do you believe this particular item had a poor correlation with the other items?
  2. Run a Cronbach alpha reliability test in SPSS of Questions 3, 4, 9 and 10. Be sure to request the score if each item is deleted. What is the Cronbach alpha score for the 4-item scale? Can the Cronbach alpha score be improved by dropping one of the items? If so, which item should be dropped and what will be the new Cronbach alpha score? Why do you believe this particular item had a poor correlation with the other items?
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SPSS Data Set – Fast Food (Chapter 10)

If you need an additional data set for Chapter 10 for a student assignment, group task, or testing, here is a SPSS data set. The exercise involves obtaining descriptive data and graphing the results.  The survey topic is social media. The survey is also provided.

Fast Food SPSS Data
Fast Food Survey

Suggested Activities:

  1. Obtain means for Questions 1 to 10. Create two bar graphs putting half of the items in each graph.
  2. For Questions 11 to 15, run a frequency count. Then create a new variable with 4 or 5 categories for each of the questions. Create appropriate graphs for each question.
  3. Obtain means for Questions 16 to 18. Create the appropriate graph.
  4. Obtain means for Questions 19 to 23. Create the appropriate graph.
  5. Run a frequency count for Question 24 then create a new variable with 5 categories. Create a graph of the results.
  6. Obtain means for Questions 26 to 30. Create the appropriate graph.
  7. Obtain a frequency count of the percentage of individuals who checked each of the items in Questions 31 to 36. Graph the percent who checked each item.
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SPSS Data Set – Social Media (Chapter 10)

If you need an additional data set for Chapter 10 for a student assignment, group task, or testing, here is a SPSS data set. The exercise involves obtaining descriptive data and graphing the results.  The survey topic is social media. The survey is also provided.

Social Media SPSS Data
Social Media Survey

Suggested Activities:

  1. Obtain frequency counts for Questions 1, 2, 3, 5, 6, 8, 9 and 11. Create appropriate graphs for each question.
  2. For Question 4, run a frequency count. Then create a new variable with 5 categories. Create appropriate graph.
  3. Obtain means for the items in Questions 7 and 10. Create appropriate graphs for each question.
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Cronbach Alpha – Jeans Data (Chapter 10)

If you need an additional data set for Chapter 10 that deals with Cronbach alpha reliability, this data set can be used.It was created by a college student and examines the purchase of jeans. The survey is also provided.

Jean SPSS Data
Jeans Survey

Suggested Activities: (Assume for the sake of this assignment that the items in Question 10 are part of an importance scale.)

  1. Run a Cronbach alpha reliability test in SPSS of the items in Question 10. Be sure to request the score if each item is deleted.
  2. What is the Cronbach alpha score for the five-item scale?
  3. Can the Cronbach alpha score be improved by dropping one of the items? If so, which item should be dropped and what will be the new Cronbach alpha score? Why do you believe this particular item had a poor correlation with the other items?
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SPSS Data Set – Jeans (Chapter 10)

If you need an additional data set for Chapter 10 for a student assignment, group task, or testing, here is a SPSS data set. The exercise involves obtaining descriptive data and graphing the results.  It was created by a college student and examines the purchase of jeans. The survey is also provided.

Jean SPSS Data
Jeans Survey

Suggested Activities:

  1. Obtain frequency counts for Questions 1 to 4. Create appropriate graphs for each question.
  2. For Questions 5 and 6, run a frequency count. Then create a new variable for each with 5 categories. Create appropriate graphs.
  3. Obtain frequency counts for Questions 7 and 8. Create appropriate graphs for each question.
  4. Obtain means for Questions 9 and 10. Create one graph for Question 9 and one graph for Question 10.
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Body Image Survey (Chapter 10)

If you need an additional survey for Chapter 10 for a student assignment, group task, or testing, here is a survey about body image.

Body Image Survey

Suggested Activities:

  1. For each question identify if the scale is comparative or noncomparative. Identify the type of scale, such as rank-order, itemized rating, etc.
  2. Evaluate each scale. Is the scale worded well? Why or why not?
  3. Evaluate the quality of data that each scaled question would produce. Would a different type of scale produce better data? Why or why not?
  4. For each scale you identified, discuss the considerations listed in Figure 10.22.
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